Local Search Ranking Factors ​

Local Search Ranking Factors

  1. Google My Business Signals (Proximity, categories, keyword in business title, etc.) 25%
  2. Link Signals (Inbound anchor text, linking domain authority, linking domain quantity, etc.) 16%
  3. Review Signals (Review quantity, review velocity, review diversity, etc.) 15%
  4. On-Page Signals (Presence of NAP, keywords in titles, domain authority, etc.) 14%
  5. Social Signals (Google engagement, Facebook engagement, Twitter engagement, etc.) 3%
  6. Citation Signals (IYP/aggregator NAP consistency, citation volume, etc.) 11%
  7. Personalization  6%
  8. Behavioral Signals (Click-through rate, mobile clicks to call, check-ins, etc.) 10%